When you log in to Google Analytics account, what is the first thing you check at first? There is a chance you see something that shows you how many people are currently engaged with your blog. Well, the guess is easy because this is the report google analytics give you once you log on to it.
But, what kind of reports you check at a regular basis?
I guess the “Audience Overview Report” and the “Acquisition Overview Report”.
If you want to grow with your blogs, and more importantly, the revenue from your blog, there are few reports you need to start looking at a regular basis.
Report 1: Cohort Analysis
What do you think is easy? Getting new visitors to your blogs or getting your lost visitors coming back? I think it’s easier to get your readers back, yet everyone focuses on new visitors. I bet most of your readers turn into customers or revenue, so why not focus on getting those readers back. Before we get into how to get people back, let’s focus on how many people are returning back. Within Google analytics navigation, click on the audience and then on Cohort Analysis.
Under the Cohort Analysis, you see a table that somewhat looks like this:
This table shows us the percentage of your readers that visit your website each day. On the left, it will always show 100%. And in the columns in the right, you will see Day 1, Day 2, Day 3 and so on. This shows the percentage of how many people visit your website each and every day after their first visit.
So, the real question is, how do you get people back to your website?
There are two simple ways:
- Start Collecting Emails- Free tools like Sitekit, Hello Bar, etc can turn your readers into email subscribers. Then as you publish your content, you can send an email blast and people can visit back your website.
- Push Notifications- By using tools like OneSignal, people can subscribe to your website through their browsers. Whenever you post a blog to your website, you can send out a push and people come and visit your website.
Report 2: Location
Within Google Analytics, click “Audience”, then “Geo”, and then “Location”.
This report shows that from where the biggest growth opportunities are coming from for your website. You’ll naturally notice that the most popular countries are the ones where their primary language is the one you use in your blogs. For example, if you write your blog in English, then countries like the United Kingdom and the United States will be your top countries.
What I want you to do with this report is to focus on the countries that are growing popularity but the majority of their population speak a different language than what you are blogging in. For me, Germany was one of those countries. As I translated my content in German and now Germany is the second most popular region from where I get traffic from.
Report 3: Assisted Conversions
Have you ever heard the marketers saying that blog readers don’t turn into customers?
These visitors may not directly turn into customers, but with time they will.
In the navigation bar, click on conversions and then on “multi-channel funnels” and then to “assisted conversions”. It will take you to a report that somewhat looks like this:
This report tells you about all the channels that help you drive conversions. These aren’t the final channels, but these are those channels from which your readers came and read your blogs.
Report 4: User’s Flow
In your navigation click on “Audience” and on “User Flow”. With this report, it shows us how people from each country interact with your blog. According to this report, people adjust their homepages. For example, there are different homepages for different countries. The User’s Flow report is a great way to see how you should adjust your site based on geographical region.
Report 5: Device Overlap
Blogs can be read from anywhere and everywhere from any device. It can be read from your mobiles, or from your laptops, or from tablets. Having a loyal audience isn’t just about seeing how many of your readers continually visit your website regularly, but it is about how often are they reading your blogs regularly from different devices.
Within the navigation bar click on “audience” then “cross device” and then “device overlap”.
Report 6: User Explorer
To understand what makes your blog readers stick to your website, you need to get inside your user’s mind and figure out what their goals are and how you can help them achieve each of those goals. A better way to do this is through the User Explorer Report. Using the navigation bar click on “Audience” and then “User Explorer”.
This shows about every user who visited your website and what they did on your site. You can click on any client id and see what actions each user has performed on your blog.
From this, you can click on any time and see exactly what they did each time they visited.
These reports helps us to see how most popular users engage with the blog. What are they reading? What pages are they spending their majority of the time? What makes them to continuously visit your website.